14 August 2009

Your vs. You're. R U kidding?

I write/edit for a living, so it should come as no surprise that the use of proper grammar scores points with me.

This article on grammar was a featured article on the MSN homepage yesterday. I clicked on it out of curiosity. I was a little flummoxed to read an article that dished out all the simple grammar goodies everyone should have learned in school, but clearly did not. I know darn well that in an age of text messages ("ill brb. txt me when u get there"), instant messaging and every other form of electronic communication that seems to wag its tongue in the face of proper grammar that knowledge of English grammar is floundering.

I came across this tweet from a local public relations firm today while looking at Grand Rapids Social Diary's Twitter "following" list.

[Redacted] co-founder, [Redacted], congratulated us on the @[redacted] merger with a giant cake: http://yfrog.com/cb16nj11:59 AM Aug 7th from Tweetie

In case cake link doesn't work, (because it wasn't earlier) it says, "Congratulations Heard your eating for two now." Please also note the random quotation marks at the end of the sentence. Here's the amusing part, this firm is now considered one of the largest public relations firms in Michigan and they can't even get the copy on a cake right. "Your" vs. "you're"? Really?! Folks, it's not rocket science and it's kind of your JOB to get things right. And if a vendor is doing work for you, it's your job to make sure they get it right! Or if someone messes up, notice the error, eat the cake and don't post it on your Twitter account for the entire world to see! Duh!

We all make mistakes, but this is one that did not need to be paraded around on the interwebs. Who exactly manages the public image of this firm? They clearly need some help on getting the simple things right. Just saying.

1 comment:

Anonymous said...

I'd be curious if it's some inside joke, or something. Just seems so unbelievable.